Three Levels of Business Models
Classic Strategy taught executives to focus on their core business, generate one business model and defend it. Not any more. Today, executives of leading innovative firms need to develop a portfolio of business models. A single, core revenue stream is too fragile in a fast paced competitive environment. Excellent firms place a series of intelligent, small bets. They experiment, pivot, learn and test a series of business models. Their strategy is one of ”fail fast and learn”. They balance a series of on-going, sometimes conflicting and cannibalizing business models.
Three Levels of Business Models gives you and your company a single, visual strategy tool to balance your
portfoilo of business models. Use these three levels to map our your various categories of revenue streams. Map out your present and your future revenue streams. Design and test your hypothesises to find your balance.